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(The shirt is still sold in HRC Shops and on .) Though it was the second-favorite choice among focus groups, Birch and her committee insisted on the simple, bold design.Īfter four months of work to reinvent the organization's branding, the logo was introduced with new HRC letterhead, business cards and a campaign T-shirt. Birch was drawn to one depicting a yellow equal sign inside of a blue square. Stone Yamashita created 10 potential designs for the logo, some of which were variations on the old torch logo. Susan Schuman, also from Apple, joined Birch at HRC and helped guide the new positioning and branding efforts.
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Birch had worked with Keith Yamashita while at Apple Computer and admired Robert Stone's clean and exciting design style. She also enlisted the help of marketing and design firm Stone Yamashita. Birch formed a committee that included current and former HRC senior staff such as Cathy Nelson and David Smith and board members and marketing talents such as Lisa Sherman, Wes Combs and Bob Witeck. The genesis of the HRC logo began with Birch's vision for a unifying message for the organization.
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The new name and logo reflected the wider goals and influence of the organization, which grew in strength to now spread the message of equality to every corner of the country. As Birch would often say, "A logo is only as meaningful as the hard work and standard of excellence it represents." HRC began a long period of robust growth and became respected as one of the largest and most effective mainstream advocacy organizations in the country. All of HRC's research, communications, marketing and public relations functions were broadly expanded. In addition to the well-established lobbying and political action committee capabilities, new Foundation programs - including the Workplace Project and Family Project - were added. The logo was the final touch on a complete reorganization of HRC. The rebranding in 1995 announced to the country that, in the words of then- Executive Director Elizabeth Birch, "We're so much more than a fund." When HRCF was founded in 1980, it was primarily a fund for supporting pro-fairness congressional candidates. The logo - unveiled in fall 1995 - helped usher in a new era for the organization, which had previously been known as the Human Rights Campaign Fund. It has become synonymous with the fight for equal rights for LGBTQ+ Americans. HRC LGBT Equality - 3 sizes - 5.5cm x 5.5cm + 2.5cm x 2.5cm + 1.The Human Rights Campaign logo is one of the most recognizable symbols of the lesbian, gay, bisexual, transgender and queer community. Love is Greater than hate Rainbow quote - 6.5cm x 6.5cm So Gay I cant even drive Straight Bumper sticker - 7.5cm x 6cm People will stare Rainbow Quote - 5cm x 5.5cm Satisfaction Guaranteed - See our huge range for more ideas ! ?️? HIGHEST QUALITY - Printed and dispatched same day in the UK by Stickers4 using the highest quality materials and innovative UV print process. ?️? ULTRA REMOVABLE - High quality removable/movable with no bubbles material perfect for bedroom walls, doors, windows, laptops, furniture, Signs posts, Cars windows, bumpers. Perfect for Pride events, marches, carnival and festivals leaving a lasting impression. ?️? PRIDE and GAY EVENTS - Complement your Rainbow outfit, costume, facepaint, flags by sharing these brilliant stickers. This Pride sticker pack is perfect for spreading the love on your car, laptop, window, around the house or office or make your own signs. ?️? PRIDE GIFT - Show Pride and Be proud and give these high quality stickers to the person you care about most. ?️? ASSORTED PACK - 12 Pride stickers including 'LBGT Rainbow' - 'Proud AF Rainbow' - 'Pride Rainbow' - 'Love is Love Rainbow Heart' - 'Rainbow Smiley' - 'People will stare Rainbow Quote' - 'UK Rainbow' - 'So Gay I cant even drive Straight Bumper sticker' - 'Love is Greater than hate Rainbow quote' - 'HRC LGBT Equality - 3 sizes' LGBT Pride Sticker Pack - Gay Pride Accessories including 13 Rainbow Pride Gay Lesbian Equality Laptop Stickers